June 21, 2005
Dear NOW Supporter:
I am writing to tell you about a new way we can expose the anti-women and anti-worker policies of Wal-Mart: Robert Greenwald, who produced "Outfoxed" about Fox News, is making a new film, WAL-MART: The High Cost of Low Price, which is scheduled to be released this November.
"WAL-MART" promises to expose the mega-retailer in the same way that Greenwald's "Outfoxed" and "Uncovered" shed new light on Fox News and the Iraq War. Wal-Mart's practices are hurting U.S. women and our families, and NOW believes it is critical to our future that a vigorous debate on these issues take center stage in this nation. That's why NOW is partnering with Greenwald's Brave New Films and other progressive groups to help make and promote this movie. This movie is a perfect fit with NOW's 3-year campaign to expose Wal-Mart as a "Merchant of Shame" and as a retailer whose greed for profits comes at the expense of women and people of color.
More than a film, "WAL-MART" will be a catalyst to help us ignite a broader movement bringing fairness to the marketplace and ensuring a vibrant future for every family -- not just the Walton family. This is a unique opportunity to unite people across the political spectrum -- from family business owners, to teachers, to neighborhood activists.
The reason I'm telling you about this movie now is that NOW wants you to host a screening. The only way this film will get out to a mass audience is with your help and support. Unlike popular would-be blockbusters, this film will premiere in thousands of homes, churches, community centers and family businesses the week of Nov. 13, 2005.
NOW is sponsoring screenings on Wednesday, Nov. 16. If you are interested in hosting a screening on that day (or just interested in general), please sign up at the web site. You don't need to have a location for your screening -- we'll follow up closer to the date with helpful materials to make your screening a success.
Greenwald and Brave New Films also need your help finishing the film. If you or anyone you know has any photos or videos that are Wal-Mart related, they could definitely use them. Specifically, before and after shots of communities that have been affected by Wal-Mart. And any footage or photos of protests you have participated in. Really, any kind of Wal-Mart related video - even old Sam Walton footage, internal corporate videos, etc. The movie is already chock full of amazing footage and photos, but you never know -- yours could be the piece that makes all the difference. Details on how to get this material to Brave New Films are online.
With your support, this film will be a great tool to get the word out about the high cost of Wal-Mart's "low prices."
Thanks for your support of NOW and our campaign to expose Wal-Mart. To print out materials that you can use to Adopt-a-Store in your area, check out the NOW Wal-Mart action kit.
P.S. Check out the film trailer online.
A special version of the trailer will be viewed at the 2005 National NOW Conference in Nashville, Tenn., July 1-3. We hope to see you there!
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