NOW's Feminist Image Campaign

We've all heard the stereotypes before. That feminists are all shrill, radical, anti-family, man-hating "femi-Nazis."  These ever-present conventions have deterred many from embracing the feminist label in general and NOW in particular, including women who have a vested interest and a real desire to be part of the women's rights movement. The negative images have also been used in attempts to defeat feminist issues and candidates. To help counter this, NOW will kick-off the new millennium with a broad image campaign that depicts the many different kinds of women who are members and supporters of the organization and the progress that we have made. The Bomstein Agency, an esteemed Washington, D.C., advertising and public relations firm, created the campaign and is currently planning a marketing strategy with NOW.

NOW has been working extensively with the people at Bomstein, who donated their time and efforts to create the images and concepts for the campaign.  Also contributing hours of their time and hard work were the women and men of Marchesano Productions who produced the top-quality television commercials and Bard Martin, the talented New York photographer who is responsible for the brilliant still photographs.  Both television and print advertising will be utilized in concert with direct mailings with the ultimate goal of boosting NOW's membership. The 15 beautiful print ads were all made with the artistry and generosity of Martin.  Each ad depicts a unique and powerful woman, or group of women, in a setting related to their careers or hobbies, with captions describing their own stories.

If you want to help NOW raise money to buy television air time or placement in print publications, connect to https://www.now.org/image.html

Contributions to this campaign can help change the perception of feminists from negative stereotypes to the reality that feminists are in fact all of us.

Feminists Are...

  • Athletes
  • Musicians
  • Scientists
  • Construction workers
  • Chefs
  • City Council members
  • Park rangers
    		•
  • Teachers
  • Filmmakers
  • Gardeners
  • Clergy
  • Firefighters
  • Activists
  • Web workers
    		•

    Join with them and us!

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