National NOW Times >> Fall 2004 >> Article
Seventh Annual Love Your Body Day Arrives with New Fanfare
by Lisa Alvy, Communications Intern
With the seventh annual Love Your Body Day upon us, the NOW Foundation and activists nationwide prepare to promote healthy body images for women and girls. Among the new developments are the addition of national spokespeople for the campaign and a re-launch of the campaign web site.
Since its inception in 1998, the Love Your Body campaign has spoken out against harmful and offensive advertisements and media images of women and girls, while promoting positive portrayals in popular culture. This year, Oct. 20 is a day of action for students, teachers and women and girls of all ages.
Jessica Weiner, Wendy Shanker and Wendy Hilsen-Bernard recently signed on as national spokespeople for the campaign.
Weiner, an author, speaker and performer, motivates people to take action in their everyday lives. She addresses issues such as eating disorders, relationships and date rape, and recently published the book "A Very Hungry Girl."
Shanker is a comedian and writer whose book "The Fat Girls Guide to Life" has been described by Bitch magazine as "a collection of razor-sharp retorts to the diet industry and our female-focused culture of body obsession and self-loathing." Shanker is also a regular contributor to Cosmopolitan, Marie-Claire and Teen People magazines.
Hilsen-Bernard is a nationally known author, psychotherapist and mind-body wellness expert who integrates yoga and meditation with modern psychology.
The new Love Your Body Day Campaign web site debuted in early September to promote the campaign to a larger audience. The new sitewith a beautiful, contemporary designis easy to navigate and full of useful information. It also offers a brand new feature that allows people to send an e-card with a Love Your Body Day poster image to friends and family. To counter examples of offensive ads already posted on the site, NOW Foundation added positive advertisements, which promote healthy, diverse and images.
More prominently featured is a long-time favorite, the online Body Image survey, which allows women and girls to speak out on the media and cultural issues most important to them, in a safe and welcoming environment. Periodically, NOW Foundation summarizes the results of the survey and shares comments from contributors.
Responses to the Body Image survey contain a variety of creative ideas. Suggestions include: involving young girls in the process of inventing new advertisements, talking to children about media images both at home and school, and even creating a photo shoot depicting models before and after make-up and airbrushing, revealing images in magazines as both unrealistic and unattainable.
Since Love Your Body Day is also a part of the Women's Health Project, a goal of the campaign is to increase awareness of women's health issues such as tobacco and alcohol addiction, eating disorders and cosmetic surgery, as well as specific dangers like silicone gel breast implants and phthalates in cosmetics. This year, the Women's Health Project will provide information on women and diabetes, a health concern reaching epidemic proportions.
Excitement about this year's Love Your Body Day started to build early, as evidenced by the huge outpouring of creative talent in the poster competition. NOW Foundation received more than 2,000 poster entries. In addition to providing a colorful adornment to the walls at the National Action Center, this overwhelming response demonstrates deep concerns about negative media images of women and girls.
In addition to four contest winners, a portion of the entry from Kristine Osborne of Granby, Conn., was used as the key graphic on the new web site.
The NOW Foundation plans to make 2005 a year-long campaign, so the deadline to enter the next poster competition is Dec. 1. The winning poster will be showcased for all of 2005.
For more information, visit http://loveyourbody.nowfoundation.org.
Actions | Join - Donate | Chapters | Members | Issues | Privacy | RSS | Links | Home
© 1995-2012 National Organization for Women, All Rights Reserved. Permission granted for non-commercial use.