Category: Objectification of Women
Beck Talks Turkey, Insults Albright
Offender: Glenn Beck on The Glenn Beck Program
Media Outlet: Aired on radio stations nationwide 10/8/09 - syndicated by Premiere Radio Networks, a subsidiary of Clear Channel Communications
The Offense: On his radio show, Glenn Beck had this to say about former Secretary of State Madeleine Albright: "Good heavens! I'm sorry I just looked up at Madeleine Albright and she's . . . [screaming and laughter] No, normally it burns our eyes out . . . and look at the neck skin on her . . . does she kind of look like a turkey? . . . look at her eyes and her nose. She looks like a turkey."
NOW's Analysis: No matter how accomplished a woman may be, she is always subject to ridicule, particularly where her appearance is concerned. Men can get as old and ugly and heavy as they want, but women are supposed to be sexually appealing at all times and at every age -- otherwise, watch out! Like Hillary Clinton, who Beck called a "stereotypical bitch," and Sonia Sotomayor, who he referred to as "Hispanic chick lady," it appears that Albright should not expect the same level of respect that men in those same positions are routinely granted. And that's just wrong.
The added irony here is that Glenn Beck recently bragged that more women were calling into his radio show and showing up at his book signings. He's been doing shows with moms because he claims that "it's the women, the moms, that I think truly have an idea of what's going on" in the U.S. Of course, Beck knows better than to insult these mothers and grandmothers with jabs at their appearance. But the fact is that he insults all women when he belittles Clinton, Sotomayor and Albright.
Take Action: Tell Kraig T. Kitchin, President and Chief Operating Officer of Premiere Radio Networks, what you think about Glenn Beck's sexist, ageist comments.
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Huffington Post: Obsessed with Chests
Offender: Huffington Post
Media Outlet: Huffington Post website
The Offense: Who Has the Best Chest in Hollywood? (Photos, Poll), posted 9/26/09
NOW's Analysis: The Huffington Post exposes its tabloid side in this cheesy and insulting poll. Readers are invited to look at photos of women celebrities in which their breasts are prominently featured and then rate them on a scale of 1 to 10, where 1 is "gross" and 10 is "gorgeous" -- seriously, this is not a joke.
Yes, the Internet is full of this kind of exploitative, sexist junk, but shouldn't we expect better from the Huffington Post? The website links to a previous contest where readers voted on men's chests, but that's just a little different, don't you think? Women are constantly judged and rated on their physical assets and sex appeal, and the Huffington Post really doesn't need to be in the business of encouraging this practice. Not to mention, how old was the grade school boy who devised the rating scale? The use of the word "gross" is so degrading and juvenile that the folks at Huffington Post should be embarassed.
Take Action: Write to Huffington Post and tell them to stop exploiting women. You can also post a comment under the story itself (but you have to have an account).
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Teen Vitamins Promote Healthy Bones and Sex Stereotypes
Offender: One-A-Day Teen Advantage Vitamins
Media Outlet: Commercials airing nationwide and products on store shelves
The Offense: Bayer, the maker of One-A-Day Teen Advantage, is peddling sex-specific vitamins that claim to promote healthy muscle function for him (in a blue and green box) and healthy skin for her (in a pink and orange box).
NOW's Analysis: According to the One-A-Day website, among the the "top health concerns of moms and teens" are the fact that teenage girls need to have healthy (read: aesthetically pleasing) skin, while teenage boys should have healthy muscle function. In case potential consumers aren't picking up the difference, the vitamins come in color-coordinated boxes, the pills themselves have been dyed pink or blue, and "for Her" and "for Him" appear on the boxes in fonts that were clearly chosen to convey feminine or masculine vibes.
In reality, most of the actual ingredients of the two products are the same, working toward the same ends: supporting a healthy immune system, bone strength and energy. The issue here is not the contents of the pills, but rather the way in which these differences are marketed. The message sent to girls is that looks are paramount, and by contrast, their own strength is unnecessary or irrelevant. Likewise, boys are encouraged to be active and adventurous -- there's even a Major League Baseball logo on the boys' box, while the girls' box features a breast cancer awareness ribbon. But, why shouldn't girls be concerend with having healthy muscles? And surely boys would like healthy skin, too, right?
While having sex-based differences in nutrition is understandable -- women typically need more iron, for example -- the method of packaging and advertising that Bayer employs is insulting. Not to mention, promoting these sex stereotypes to girls and boys during their teenage years lays a foundation for a lifetime of buying into rigid gender roles.
Take Action: Write to One-A-Day Vitamins and Bayer and tell them what you think.
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