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Dismantle the Mom Myth – Letter to the Media Guide

April 3, 2007

Take Action

You can send a letter to your local media outlets directly through our online media action center!

1) Enter your zip code in the box on this page

2) Select up to five media outlets to write to

3) Select "Dismantle the Mom Myth" as your message

4) Use our talking points to create your message or write your own from scratch

5) Go back and select five more media outlets if you want to send more letters!

Articles about the so-called "opt-out revolution" have recently become a staple of such news outlets as The New York Times, claiming that a surge of women are trading high-powered careers for stay-at-home motherhood.

NOW has long known this to be a myth, and applauds a recent article in the Columbia Journalism Review in which author E. J. Graff debunks "The Opt-Out Myth". Graff takes reporters and editors to task for focusing stories on anecdotes from a relatively small group of mothers who can afford to leave the waged workforce. "The stories imply that these women took the 'off-ramp' for a few years, but really they were run off the road," said NOW President Kim Gandy. Read more about the E.J. Graff's article debunking the "opt-out myth".

Join NOW's "Dismantle the Mom Myth" campaign and demand that your local media outlets tell the truth about the challenges women face when trying to balance work and family.

Six tips before you get started on your "Dismantle the Mom Myth" letter:

  1. Choose one, more or all of the media outlets in your area to write to — including newspapers and magazines, local TV news or public affairs shows, radio stations, websites, blogs, etc. It's always best to start with the newspapers and newscasts that you are most familiar with — those that you read or view every day. Our system lets you send messages to five outlets at a time. You might first send a message to five newspapers and then start over and send a different message to five radio or TV stations in your area.
  2. Keep in mind: If you are writing to a newspaper or other print publication, your main goal is to get your letter printed, but also to encourage better coverage of the issues mothers face at work and home. If you are writing to a TV or radio station, your goal is to get their attention and inspire an enlightening segment about work/family issues; you may also offer yourself as a source available for interviews on the subject. On a web site, your goal may simply be to help spread the truth about the issue while inspiring a more informed dialogue.
  3. If a media outlet (newspaper, TV, radio) in your area has done an especially poor job of addressing work/family issues, make sure to note this in your letter. Your letter will have a better chance of getting printed or making an impact if you can cite a specific article or news segment that promoted the opt-out myth.
  4. If legislation is pending in your city or state that might impact the work/family balancing act, such as paid family leave, make sure to note it in your letter. This will make your letter even more newsworthy.
  5. If you haven't read the article already, read the Columbia Journalism Review's "The Opt-Out Myth" by E.J. Graff.
  6. If you want even more ammunition, download a PDF of Joan C. Williams' study "'Opt-Out' or Pushed Out? How the Press Covers Work/Family Conflict".

You can use our pre-written letter template with interchangeable paragraphs, or if you're adventurous you can check out our samples at the bottom and use this easy-to-follow template to write your own original "Dismantle the Mom Myth" letter:

  1. State your opinion or point of reference:
    Sample: "I'm tired of hearing that there is a 'Mommy War" going on, because it's just not true."
    Sample: "I was disappointed to see that the Smallville Tribune published a story promoting the so-called "Opt Out Revolution" (or "Mommy Wars")
  2. Reference refuting article/report:
    Sample: "E.J. Graff's recent analysis in the Columbia Journalism Review cites studies that refute the myth of the opt-out mom. Many women move in and out of the workforce. To frame the story as a personal choice ignores the economic and social factors at play."
  3. State problem:
    Sample: "The Tribune insisting on feeding the flames of a false war is not just wrong, but irresponsible. By ignoring the real roadblocks that mothers and increasingly fathers must navigate when balancing work and family, the media make it more difficult to develop constructive solutions."
  4. Offer solution:
    Sample: "This child care crisis will not solve itself one person at a time or one workplace at a time. We have tried that for over 30 years. We need paid family leave, paid sick days for all employees, and accessible, affordable child care so parents can make real choices on whether to stay at home or work outside the home.
  5. Wrap up your argument:
    Sample: "I urge the Tribune to stop blaming families and especially mothers for working too much or not enough. Until the media start reporting on this issue responsibly, we will never create a truly family-friendly country."

Sign your name and contact information according to the newspaper's guidelines. Remember, keep it short!

Let us know if your letter gets printed or if a local media outlet responds by doing a good piece on mothers and caregivers! We must track our efforts and especially our successes.

Ready to send your letter? You can submit it in a few quick steps:

  1. Enter your zip code in the box on this page (you may want to uncheck the "show national media..." button for fewer results)
  2. Select up to five media outlets to write to
  3. Select "Dismantle the Mom Myth" as your message
  4. Use our talking points to create your message or write your own from scratch
  5. Go back and select five more media outlets if you want to send more letters!

Read on for sample letters.

These are letters the NOW Action Center sent to national media outlets. Please do not copy them word-for-word, but do use them as inspiration. We will get better responses if every media outlet receives a unique message.

At last the American public can read the truth about the so-called "opt out revolution" — but you won't find it in the [newspaper name]. An essay in the March/April edition of the Columbia Journalism Review examines the recent history of news coverage on women, work and family and concludes that reports of women fleeing the professional workforce for the joys of full-time motherhood are misleading, inaccurate and socially irresponsible.

According to E.J. Graff of the Schuster Institute for Investigative Journalism at Brandeis University, the problem with the "moms-go-home storyline" is that it presents the incompatibility of work and family as a personal dilemma rather than a public issue — and does so in a way that deflects attention away from the real experiences of average working families. "If journalism repeatedly frames the wrong problem," writes Graff, "the folks who make public policy may very well deliver the wrong solution." In a nation that lags behind every other economically developed country in creating labor and social policies to support working families, this is no laughing matter.

The media like to depict barriers to combining paid work and family life as a woman's problem, but it's everybody's problem. We don't need more trend reporting on affluent, highly-educated mothers who step off the career ladder. The real story is what's going to happen to all of us if lawmakers fail to address the realities of the changing economy, and the needs of the 21st century workforce. Editors and publishers of [newspaper name]: please take note.


A troubling trend has emerged in publications like [newspaper name]. The same narrative is repeated time and again—that career women are "opting-out" of paid work in droves to become stay-at-home mothers. This inaccurate and irresponsible reporting perpetuates damaging stereotypes based on partial truths, blatant misinformation and an elite point-of-view. The real story on women, work and family in the U.S. is far more nuanced.

In the March/April issue of the Columbia Journalism Review, E.J. Graff of Brandeis University challenges the press community to start telling it like it is. Graff argues that by presenting the "moms-go-home" narrative as the national story on working women, "journalism repeatedly frames the wrong problem." And by misinforming our nation's policy makers, legislators may very well "deliver the wrong solution." Like Graff, the National Organization for Women urges reporters and editors to put an end to the "opt-out" myth once and for all.

With all due respect to women and men who are full-time at-home parents, the "opt-out" story ignores the realities most women face. The majority of U.S. mothers simply cannot afford to exit paid work—it would devastate their families financially. Additionally, upper- and middle-income women often are pushed out of their jobs by inflexible work environments that penalize workers who have family responsibilities (not because they blissfully "choose" to leave), while low-income women are expected to work, no matter what the circumstances are.

When millions of working families in the U.S. face a daily struggle to care for children and elderly parents and still make ends meet, we need more stories from [newspaper name] documenting this reality. And these stories should not be relegated to the "Style" section simply because publishers think barriers to combining work and family are a "women's" issue. Economic justice and work/life policy decisions affect everyone.


Women are breaking new ground all around us—Nancy Pelosi as the first female speaker of the House, Hillary Clinton a frontrunner for her party's nomination for president of the United States, the first woman president at Harvard. If only this moment could also serve as the turning point in the media's coverage of mothers and their efforts to balance work and parenting.

Researcher E.J. Graff, in the current issue of the Columbia Journalism Review, skillfully exposes the "The Opt-Out Myth" that news outlets like [newspaper name] have perpetuated for years. The popular storyline claims that more women are abandoning paid work and staying home with their children out of pure choice. This tale is irresponsible for many reasons. First, it is based only on anecdotal information. The women interviewed for these articles are part of a rare demographic that can afford to have only one working parent. In fact, Graff notes that over the last 50 years "the U.S. has seen steady upticks in the numbers and percentages of women, including mothers, who work for wages."

Second, mothers who do flee the workplace often do so out of frustration. As rewarding as motherhood can be, most women would prefer not to give up their careers entirely. The lack of flexibility at work, childcare issues and societal pressures are what make some women get off the fast-track. Meanwhile, the struggle persists for women who simply can't opt-out because they rely on their jobs for a steady paycheck and health insurance.

Truly compelling reporting would dig below women's personal decisions to the impact that public policy and workplace practices have on those decisions. The National Organization for Women is working to break down the barriers that mothers face. We urge [newspaper name] not to create another barrier by spreading misinformation. Please tell the real story—for the sake of every mother and her family.


The [newspaper name] has the power and the duty to help put to rest a pernicious myth—the myth that significant numbers of women are eagerly trading the career track for the mommy track. The media bear the responsibility for peddling this myth to the masses.

With the new article by E.J. Graff in the Columbia Journalism Review ("The Opt-Out Myth") and the well-researched study by Joan C. Williams released last fall ("'Opt Out' or Pushed Out? How the Press Covers Work/Family Conflict"), the truth is out there, and the National Organization for Women urges you to report it.

The media have a long history of advancing narratives that reinforce women's traditional roles in our society. That's why every few years readers are fed the latest "feminism is dead" and "women just want to stay home" storylines. These fantasies comfort those who are anxious about women's progress, and they serve as wagging fingers to women who may stray too far from the 1950s model of family.

Media and policy-makers have been living in the imaginary world of June Cleaver. Millions of women are struggling to balance home life with the necessity of working for wages, and the media do a disservice to women, and their families, when they fail to report the reality of this situation. Instead of blaming themselves for not being superwomen, mothers who are presented with the larger context of the issue might advocate for better work conditions, child care funding and other external solutions. They might actually put some of the responsibility for fostering work/family harmony at the feet of businesses and government.

Perhaps that's why the real story isn't being told. Women armed with too much information might just change the world!


Each time I get an email warning me about someone stealing my kidneys, I send that friend a link to Snopes.com. How I wish they had a section on mommy myths! Then I could send editors to that section each time they publish a story about how educated women are choosing to opt out of the workplace. It would point them to census data that shows we have more moms in the workforce than ever before. It would point out that a very small sample of elite white women are shown as representative of every mother, poor and middle class.

Why does this matter? Because when the media not only perpetuates but creates a myth, it is, as E.J. Graff stated in a recent Columbia Journalism Review article (March/April 2007), misinforming people who create public policy. This leads to either ignoring the ticking care crisis time bomb or even worse creating flawed policy. I am willing to forgive if we can start reading about the cold shoulder moms get from employers when they try to re-enter the workforce and need some flexibility, or those who have to choose between losing their job and picking up their sick kid from school. Newspapers should be reporting facts not creating myths.

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