WORLD MARCH OF WOMEN 2000
Washington, DC
October 15, 2000
ORGANIZING TIPS
1. PHONE BANK
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Call all supporters in your phone bank box (NOW members, contacts, etc.)
to come to the March, and to work on
recruitment, phone banking, organizational outreach, leafletting, fund
raising, publicity, etc.
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Get supporters to recruit their friends, family, co-workers, professional
organizations, unions, etc. Have them invite their address book lists.
2. LEAFLETS, POSTERS AND TABLING
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Leaflet at malls, lunch time business crowds, grocery stores, post
offices and political events -- anywhere that crowds gather.
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Leaflet drops in liberal neighborhoods, offices, clubs, etc.
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Poster schools, grocery stores, laundromats, libraries and telephone poles.
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Set up tables at shopping centers, downtown shopping areas, meetings, political
events, etc.
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Petition with sign-up sheets for bus reservations.
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Print bus tickets and sell them whenever you are leafletting, tabling or
spreading the word on the March.
3. OUTREACH
A. ORGANIZATIONS AND GROUPS
Contact the following
types of groups, organizations and associations:
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International
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Abortion and Birth Control
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Women's Rights
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Civil Rights
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Labor
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Religious (including churches and synagogues)
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Political
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Professional
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Community and Civic
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Health and Abortion Clinics
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Women's Sports
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Lesbian and Gay
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Social Service Agencies
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Battered Women's Shelters
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Rape Crisis Centers
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Ask them to announce the march in their newsletters.
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Ask to speak about the march at their meetings and ask them to promote
the march at their own meetings.
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Ask the group to sponsor a bus, half a bus or at least a delegation of
20.
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Ask the group to activate their phone tree.
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Ask the group to do a special mailing to members.
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Ask for donations to defray organizing costs.
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Ask for workers to help in your recruitment project.
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Ask them to find a committed person in the organization to take on the
responsibility of recruiting within the group for a delegation and offer
to work closely with that person.
B. COLLEGES AND UNIVERSITIES
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Set up tables on campuses.
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Distribute fliers and posters on campus bulletin boards and in dormitories,
clubs, student unions, cafeterias and any place with
lots of people.
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Announce in school papers, calendars, bulletins.
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Leaflet at student unions, libraries and places where crowds gather --
especially near food.
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Announce at meetings, campus events, athletic events and dining halls.
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Contact NOW members on campus among the faculty, staff and students.
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Contact campus groups and ask them to announce the March and to leaflet.
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Contact Women's Studies Departments and Women's Centers.
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Contact the Student Government.
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Contact the Sociology, History and Political Science Departments.
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Contact the Women's Athletic Programs, teams, coaches and team members.
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Contact Panhellenic councils and individual sororities and fraternities.
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Contact campus political organizations (like PIRG,
Young Democrats).
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Contact the faculty union and sympathetic members.
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Contact the clerical and service workers unions on campus.
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Contact campus church and synagogue groups.
C. PUBLIC FIGURES
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Ask political candidates to push the March in all of their public speaking
to groups, radio and TV shows, etc.
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Ask the mayor, the city and county commissioners, the school board to form
a special delegation to the March.
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Ask influential people in the business, social and religious communities
to participate in both publicity for the March and in recruitment, including
recruiting their friends.
4. PUBLICITY/MEDIA
A. NEWSPAPERS
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Send letters to the editor with March information.
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List the March on community calendars in local and neighborhood newspapers.
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Try to get March articles published prior to the March.
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Use self-supporting signature ads for the March.
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Use paid advertising -- get individuals, businesses and organizations to
sponsor and fund.
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Have actions (pickets, speak-outs, etc.) to attract media attention.
B. RADIO
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Public Service Announcements
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Interviews
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Talk Shows
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Community Calendars
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Announcements on News Shows
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Have actions to attract media attention.
C. TELEVISION
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Community Calendars
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Public Service Announcements
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Cable Runners
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Interviews
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Talk Shows
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ACTIONS!
D. VISUALS
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Put signs in downtown business windows and mall store windows.
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Place banners on buildings, bridges and across streets.
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Purchase poster space on public buses and trains.
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Purchase poster space on public benches.
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Get March information on digital bank signs.
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Place signs on car tops (like candidate signs).
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Get a speaker system in a van or car and drive around announcing the March.
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Have volunteers wear sandwich boards and pass out flyers at special events
and on busy sidewalks.
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ACTIONS!
5. FUND RAISING
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Phone bank -- dial for dollars. (See the
enclosed script.)
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Have a chapter membership drive.
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Have a 10K run, walk-a-thon, softball tournament, bowl-a-thon or some other
event.
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Solicit donations from organizations.
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Solicit donations from individuals who truly cannot come to the march.
(Don't let people use a donation as a substitute for attending the march.)
Make a banner to carry the names of all the people who could not march
-- but supported the effort with donations.
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Organize buses to the march, calculate the price per person and raise it
$5 or $10. (This is a great way to raise money for "bus scholarships"
or other organizing expenses.)
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Sell products like buttons, bumper stickers and t-shirts.
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Sell local dining, movie or entertainment coupon books (ask members and
businesses to donate or discount items; like flowers, dinners, cleaning
services or anything worth money).
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Have a special march yard sale.
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Have an auction of art or services.
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Sell tickets to a special march party -- be sure to have a great door-prize.
(If your ticket is drawn, you win the door-prize whether you're present
or not.)
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Pass the hat at local actions.
6. TRANSPORTATION
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Rent or borrow buses -- commercial, school or other buses.
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Rent or borrow vans from colleges, senior citizen centers, community organizations
or car rental agencies.
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Charter trains or planes to Washington.
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Have several cars travel together, caravan style.
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